How to write a digital communications strategy
The following resource was originally developed for a research uptake workshop held at the Kemri Wellcome Trust Research Programme, Kenya from 12–14 September 2017. The workshop covered the stages of developing a research uptake strategy, steps to writing a policy brief, an introduction to data visualisation and tips for using social media for research uptake.
A second workshop held in Bangkok with colleagues from the International Health Policy Program, led to the development of additional resources about developing a digital communications strategy, writing for the web and using photos.
These tools cover:
- Digital communications objectives
- How to identify and reach online stakeholders
- Monitoring and evaluation
- Developing key messages