Writing for the web

February 2018

The following resource was originally developed for a research uptake workshop held at the Kemri Wellcome Trust Research Programme, Kenya from 12–14 September 2017. The workshop covered the stages of developing a research uptake strategy, steps to writing a policy brief, an introduction to data visualisation and tips for using social media for research uptake.

A second workshop held in Bangkok with colleagues from the International Health Policy Program, led to the development of additional resources about developing a digital communications strategy, writing for the web and using photos.

These tools will support you to:

  • Understand how users read on the web
  • Basic principles of writing for the web
  • Review different types of written web content including blogs
  • Understand structure for writing a blog
Research uptake